One quality of entrepreneurship is just persistence, not giving up because you have road blocks and also not giving in because other people tell you that you're nuts. You are nuts and you should be proud of it. Stick with what you believe in.

You have to be doing something very different from what everybody else is doing, hopefully different from what's ever been done before - something that nobody's thought of yet.

None of our competitors have ever made two systems that run the same software.

Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.

If you always wanted to wait for something better, you'd never buy anything, right?