Semiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.
Umberto EcoIt is clear that when you write a story that takes place in the past, you try to show what really happened in those times. But you are always moved by the suspicion that you are also showing something about our contemporary world.
Umberto EcoEven today, I frequently meet scientists who, outside their own narrow discipline, are superstitious.
Umberto EcoWe are never racist against somebody who is very far away. I don't know any racism against the Eskimos. To have a racist feeling, there must be an other who is slightly different from us - but is living close to us.
Umberto Eco