Even if you fall on your face, you're still moving forward.

Never be associated with someone you can't be proud of, whether you work for him or he works for you

The closer you get to your ultimate customer, the more you learn about your business.

An entrepreneur assumes the risk and is dedicated and committed to the success of whatever he or she undertakes.

Though negotiations are a rough game, you should never allow them to become a dirty game. Once you've agreed to a deal, don't back out of it unless the other party fails to deliver as promised. Your handshake is your bond. As far as I'm concerned, a handshake is worth more than a signed contract. As an entrepreneur, a reputation for integrity is your most valuable commodity. If you try to put something over on someone, it will come back to haunt you.

Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise. They willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.

Even if you fall on your face, you're still moving forward.