You can hype a questionable product for a little while, but you'll never build an enduring business.

A negotiator should observe everything. You must be part Sherlock Holmes, part Sigmund Freud.

An entrepreneur assumes the risk and is dedicated and committed to the success of whatever he or she undertakes.

Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise. They willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.

The closer you get to your ultimate customer, the more you learn about your business.

Even if you fall on your face, you're still moving forward.

Information is a negotiator's greatest weapon.