Knowledge is the key.

New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.

Just because you can measure everything doesn't mean that you should.

There is no knowledge without theory.

You should not ask questions without knowledge.

Anybody can achieve gains in quality by slowing down production. That is not what we are talking about.

It would be a mistake to export western management to a friendly country.