A rational prediction has an explanation based on theory.

The emphasis should be on why we do a job.

Without theory we can only copy.

Everyone is a customer for somebody, or a supplier to somebody.

The biggest cost of poor quality is when your customer buys it from someone else because they didn't like yours.

Information is not knowledge. Let's not confuse the two.

He that expects to quantify in dollars the gains that will accrue to a company year by year for a program for improvement of quality expounded in [Out of the Crisis] will suffer delusion. He should know before he starts that he will be able to quantify only a trivial part of the gain.