Absence of defects does not necessarily build business... Something more is required.

Information is not knowledge. Let's not confuse the two.

You can only elevate individual performance by elevating that of the entire system.

Scientific data are not taken for museum purposes; they are taken as a basis for doing something. If nothing is to be done with the data, then there is no use in collecting any. The ultimate purpose of taking data is to provide a basis for action or a recommendation for action. The step intermediate between the collection of data and the action is prediction.

Knowledge is theory. We should be thankful if action of management is based on theory. Knowledge has temporal spread. Information is not knowledge. The world is drowning in information but is slow in acquisition of knowledge. There is no substitute for knowledge.

The emphasis should be on why we do a job.

Nobody should try to use data unless he has collected data.