Absence of defects does not necessarily build business... Something more is required.

What we need to do is learn to work in the system, by which I mean that everybody, every team, every platform, every division, every component is there not for individual competitive profit or recognition, but for contribution to the system as a whole on a win-win basis.

When we cooperate, everybody wins.

People copy examples and then they wonder what is the trouble. They look at examples and without theory they learn nothing.

It is not necessary to change. Survival is not mandatory.

Everyone is a customer for somebody, or a supplier to somebody.

Quality starts in the boardroom.