A goal without a method is nonsense.

Quality begins with the intent, which is fixed by management.

There is very little evidence that we give a hoot about profit.

Quality is made in the board room. A worker can deliver lower quality, but she cannot deliver quality better than the system allow.

You have to manage a system. The system doesn't manage itself.

Stamping out fires is a lot of fun, but it is only putting things back the way they were.

...a person and an organization must have goals, take actions to achieve those goals, gather evidence of achievement, study and reflect on the data and from that take actions again. Thus, they are in a continuous feedback spiral toward continuous improvement. This is what 'Kaizan' means.