All models are wrong; some models are useful.

It is important that an aim never be defined in terms of a specific activity or method. It must always relate to a better life for everyone.

Meeting specifications is not enough.

To manage one must lead. To lead, one must understand the work that he and his people are responsible for

To copy is to invite disaster.

It is not enough that top management commit themselves for life to quality and productivity. They must know what it is that they are committed to - that is, what they must do. These obligations cannot be delegated. Support is not enough; action is required.

The transformation will come from leadership.