The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the West Coast like Steve, because they saw differently,โ he said. "The hierarchical systems of the East Coast, England, Germany, and Japan do not encourage this different thinking. The sixties produced an anarchic mind-set that is great for imagining a world not yet in existence.
Walter IsaacsonEd Woolard, his mentor on the Apple board, pressed Jobs for more than two years to drop the interim in front of his CEO title. Not only was Jobs refusing to commit himself, but he was baffling everyone by taking only $1 a year in pay and no stock options. I make 50 cents for showing up, he liked to joke, and the other 50 cents is based on performance.
Walter IsaacsonJobs insisted that Apple focus on just two or three priorities at a time. โThere is no one better at turning off the noise that is going on around him,โ Cook said. โThat allows him to focus on a few things and say no to many things. Few people are really good at that.
Walter IsaacsonYou and I love understanding American Revolution, but let's also understand the digital revolution, because that makes us more comfortable with our technology.
Walter IsaacsonThe older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft donโt really love music or art the way we do. We won because we personally love music.
Walter IsaacsonI think right now we need to look back at the founding values of our country. Rise above partisanship, be less bitter when it comes to important matters that have to be solved.
Walter IsaacsonThroughout his life, Albert Einstein would retain the intuition and the awe of a child. He never lost his sense of wonder at the magic of nature's phenomena-magnetic fields, gravity, inertia, acceleration, light beams-which grown-ups find so commonplace. He retained the ability to hold two thoughts in his mind simultaneously, to be puzzled when they conflicted, and to marvel when he could smell an underlying unity. "People like you and me never grow old," he wrote a friend later in life. "We never cease to stand like curious children before the great mystery into which we were born.
Walter Isaacson