Throughout his life, Albert Einstein would retain the intuition and the awe of a child. He never lost his sense of wonder at the magic of nature's phenomena-magnetic fields, gravity, inertia, acceleration, light beams-which grown-ups find so commonplace. He retained the ability to hold two thoughts in his mind simultaneously, to be puzzled when they conflicted, and to marvel when he could smell an underlying unity. "People like you and me never grow old," he wrote a friend later in life. "We never cease to stand like curious children before the great mystery into which we were born.
Walter IsaacsonHe had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made me do something I didn't think I could do.... If you trust him, you can do things. If he's decided that something should happen, then he's just going to make it happen. (Elizabeth Holmes)
Walter IsaacsonWithout Steve Jobs, you would have well-designed computers, probably open and not integrated, but they wouldn't have sex appeal, they wouldn't have romance.
Walter IsaacsonIf you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there's room to hear more subtle things - that's when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It's a discipline; you have to practice it.
Walter IsaacsonSo that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Walter Isaacson