Pretend to be completely in control and people will assume that you are.

if you can't keep him interested, that's your fault.

Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.

Simply handing over your iPod to a friend, your blind date, or the total stranger sitting next to you on the plane opens you up like a book." (Steven Levy)

Politics is for the present, while our equations are for eternity.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning, just like the digital one was when I was his age.