He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made me do something I didn't think I could do.... If you trust him, you can do things. If he's decided that something should happen, then he's just going to make it happen. (Elizabeth Holmes)
Walter IsaacsonI was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976
Walter IsaacsonMainly, the reason people who didn't succeed had trouble because they had trouble forming teams. They didn't know how to collaborate.
Walter IsaacsonPhysics should represent a reality in time and space, free from spooky action at a distance.
Walter Isaacsonfor Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, itโs better, itโs simpler, and itโs at the forefront of technology. Thatโs where Steve likes to be, in both his products and his stores.
Walter IsaacsonA popular feel for scientific endeavors should, if possible, be restored given the needs of the twenty-first century. This does not mean that every literature major should take a watered-down physics course or that a corporate lawyer should stay abreast of quantum mechanics. Rather, it means that an appreciation for the methods of science is a useful asset for a responsible citizenry. What science teaches us, very significantly, is the correlation between factual evidence and general theories, something well illustrated in Einstein's life.
Walter Isaacson