What are the five products you want to focus on? Get rid of the rest, because theyโre dragging you down. Theyโre turning you into Microsoft. Theyโre causing you to turn out products that are adequate but not great.
Walter IsaacsonOn the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?
Walter IsaacsonThere are parts of his life and personality that are extremely messy, and that's the truth
Walter Isaacson