So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Walter IsaacsonI think America is really well-positioned, because we do train people to be creative and sometimes resist authority, which helps in being an innovator. I think you're going to see for the next phase of the revolution all sorts of wonderful ways of connecting art and literature and journalism into new forms of digital expression.
Walter IsaacsonSometimes, to relieve stress, he would soak his feet in the toilet, a practice that was not as soothing for his collegues.
Walter IsaacsonI think Leonardo da Vinci teaches us the value of both being focused on things that fascinate us but also, at times, being distracted and deciding to pursue some shiny new idea that you happen to stumble upon. Balancing intense focus with being interested in a whole lot of different things is something that we have to do in the Internet age.
Walter IsaacsonI am a fruitarian and I will only eat leaves picked by virgins in the moonlight - Steve Jobs
Walter Isaacson