I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.

Jobs did not know that Sculley had told Eisenstat he wanted to quit, but by then it didn't matter. Overnight, he had changed his mind and decided to stay. Despite the blowup the day before, he was still eager for Jobs to like him. So he agreed to meet the next afternoon.

Steve has a reality distortion field.” When Hertzfeld looked puzzled, Tribble elaborated. “In his presence, reality is malleable. He can convince anyone of practically anything. It wears off when he’s not around, but it makes it hard to have realistic schedules.

Pretend to be completely in control and people will assume that you are.

Jobs has within him sort of this conflict, but he doesn't quite see it as a conflict between being hippie-ish and anti-materialistic but wanting to sell things like Wozniak's board. Wanting to create a business.

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976