I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because theyโre the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
Walter Isaacsonfor Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, itโs better, itโs simpler, and itโs at the forefront of technology. Thatโs where Steve likes to be, in both his products and his stores.
Walter IsaacsonI think when money starts to corrupt journalism, it undermines the journalism, and it undermines the credibility of the product, and you end up not succeeding.
Walter IsaacsonJobs insisted that Apple focus on just two or three priorities at a time. โThere is no one better at turning off the noise that is going on around him,โ Cook said. โThat allows him to focus on a few things and say no to many things. Few people are really good at that.
Walter Isaacson