One way to remember who you are is to remember who your heroes are.

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

I think America is really well-positioned, because we do train people to be creative and sometimes resist authority, which helps in being an innovator. I think you're going to see for the next phase of the revolution all sorts of wonderful ways of connecting art and literature and journalism into new forms of digital expression.

i had no idea what i wanted to do with my life and no idea how college was going to help me figure it out.

If you truly have a passion for what you do, you will care even about the parts unseen.

The reality distortion field was a confounding mélange of a charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand.

Mainly, the reason people who didn't succeed had trouble because they had trouble forming teams. They didn't know how to collaborate.