One way to remember who you are is to remember who your heroes are.

I think right now we need to look back at the founding values of our country. Rise above partisanship, be less bitter when it comes to important matters that have to be solved.

I think one problem we've had is that people who are smart and creative and innovative as engineers went into financial engineering.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

If you want to be a great American, you have got to understand Ben Franklin, Thomas Jefferson, George Washington, how the American Revolution happened. I think if you want to be a good citizen of the digital age, it helps to feel comfortable with both the people and the ways of thinking that created the digital revolution.

Politics is for the present, while our equations are for eternity.

Most innovation comes from people working together, collaborating in teams.