I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.

When you write biographies, whether it's about Ben Franklin or Einstein, you discover something amazing: They are human.

What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.

He had the uncanny capacity to know exactly what your weak point is, know what will make you feel small, to make you cringe," Joanna Hoffman said. "It's a common trait in people who are charismatic and know how to manipulate people. Knowing that he can crush you makes you feel weakened and eager for his approval, so then he can elevate you and put you on a pedestal and own you.

Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.

I think one problem we've had is that people who are smart and creative and innovative as engineers went into financial engineering.

Steve has a reality distortion field.” When Hertzfeld looked puzzled, Tribble elaborated. “In his presence, reality is malleable. He can convince anyone of practically anything. It wears off when he’s not around, but it makes it hard to have realistic schedules.