You know, one of these things that happened in the '60s and '70s was this confluence of, sort of, a counter-culture with computer culture.
Walter IsaacsonWe relate to Leonardo da Vinci because his genius was just being passionately curious about everything. He wanted to know everything he could know about our universe, including how we fit into it. We can't all have a superhuman intellect like Albert Einstein's, but we can be super-curious. And we can also quit smashing curiosity out of the hands our children.
Walter IsaacsonEd Woolard, his mentor on the Apple board, pressed Jobs for more than two years to drop the interim in front of his CEO title. Not only was Jobs refusing to commit himself, but he was baffling everyone by taking only $1 a year in pay and no stock options. I make 50 cents for showing up, he liked to joke, and the other 50 cents is based on performance.
Walter IsaacsonI was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976
Walter Isaacson