What are the five products you want to focus on? Get rid of the rest, because theyโre dragging you down. Theyโre turning you into Microsoft. Theyโre causing you to turn out products that are adequate but not great.
Walter IsaacsonAsked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell.
Walter IsaacsonI am a fruitarian and I will only eat leaves picked by virgins in the moonlight - Steve Jobs
Walter IsaacsonHe had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made me do something I didn't think I could do.... If you trust him, you can do things. If he's decided that something should happen, then he's just going to make it happen. (Elizabeth Holmes)
Walter Isaacson