You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. Excerpt From: Walter, Isaacson. “Steve Jobs.” Simon & Schuster, 2011-10-23T21:00:00+00:00. iBooks. This material may be protected by copyright.

You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. Excerpt From: Walter, Isaacson. “Steve Jobs.” Simon & Schuster, 2011-10-23T21:00:00+00:00. iBooks. This material may be protected by copyright.

I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning, just like the digital one was when I was his age.

What Einstein was able to do was - to use a cliche - think out of the box.

I wonder now how tough you have to be to get big things done.

If you want to be a great American, you have got to understand Ben Franklin, Thomas Jefferson, George Washington, how the American Revolution happened. I think if you want to be a good citizen of the digital age, it helps to feel comfortable with both the people and the ways of thinking that created the digital revolution.

The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.