I think Leonardo da Vinci teaches us the value of both being focused on things that fascinate us but also, at times, being distracted and deciding to pursue some shiny new idea that you happen to stumble upon. Balancing intense focus with being interested in a whole lot of different things is something that we have to do in the Internet age.

Simply handing over your iPod to a friend, your blind date, or the total stranger sitting next to you on the plane opens you up like a book." (Steven Levy)

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning, just like the digital one was when I was his age.

Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.

If you act like you can do something, then it will work.

I think one problem we've had is that people who are smart and creative and innovative as engineers went into financial engineering.