Ed Woolard, his mentor on the Apple board, pressed Jobs for more than two years to drop the interim in front of his CEO title. Not only was Jobs refusing to commit himself, but he was baffling everyone by taking only $1 a year in pay and no stock options. I make 50 cents for showing up, he liked to joke, and the other 50 cents is based on performance.

I think right now we need to look back at the founding values of our country. Rise above partisanship, be less bitter when it comes to important matters that have to be solved.

It's about doing something larger than yourself. It's about serving this world, helping others.

Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell.

Sometimes, to relieve stress, he would soak his feet in the toilet, a practice that was not as soothing for his collegues.

I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976

Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change.