Terrorism is a horrible thing that is the great threat to civilization on our planet.

If you act like you can do something, then it will work.

I think one problem we've had is that people who are smart and creative and innovative as engineers went into financial engineering.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

Simply handing over your iPod to a friend, your blind date, or the total stranger sitting next to you on the plane opens you up like a book." (Steven Levy)

I used to be an angry man myself. I’m a recovering assaholic so I could recognize that in Steve. (quoting Jean-Louis Gassée)

if you can't keep him interested, that's your fault.