Humor has historically been tied to the mores of the day. The Yellow Kid was predicated on what people thought was funny about the immigrant Irish. When you're different in a society, you're funny.

A key to my thinking has always been the almost fanatical belief that what I was engaged in was a literary art form. That belief was compounded out of ego and necessity, I guess, a combination of the two.

Ive spent my whole life working in a medium that was regarded with contempt largely because of historical reasons.

The term comics long ago became obsolete and inaccurate. It merely defined the content of the early joke-based comical strips. Sequential Art is a more accurate description of the form. I first suggested it because I believed something needed to be done to correct the feeling of inferiority by artists and writers in this field.

[Before the Spirit] I had been producing comic books for 15-year-old cretins from Kansas [I wanted to aim for] a 55-year-old who had his wallet stolen on the subway. You can't talk about heartbreak to a kid.

Comics deal with two fundamental communicating devices: words and images. Admittedly this is an arbitrary separation. But, since in the modern world of communication they are treated as independent disciplines, it seems valid. Actually, the are derivatives of a single origin and in the skillful employment of words and images lies the expressive potential of the medium.

Still,[...] in all forms of comics the sequential artist relies upon the tacit cooperation of the reader. This cooperation is based upon the convention of reading and the common cognitive disciplines. Indeed, it is this very voluntary cooperation, so unique to comics, that underlies the contract between artist and audience.