Hip-hop is limiting itself and that also goes for editorially. Magazines and websites are the gatekeepers of what people think hip-hop is, but they actually end up limiting what hip-hop can be.
will.i.amKids today aren't listening to music audio-only. They're picking up a CD and looking at the lyric sheet and wondering why the pictures aren't moving around. Who wants to do that? It's like Bam Bam Flintstone hanging with the dinosaurs vs. Elroy Jetson who's flying around space. If I'm a kid, I wanna be kicking it with Elroy.
will.i.am