I'm looking for films that can resonate and hopefully have some level of critical importance but also have commercial viability and can put butts in seats. At the end of the day, that is the name of the game. And if you can find that perfect balance, then that's the sweet spot.
Will PackerFor me, I look at a project that has a story that's going to resonate in some way. It doesn't have to be about a message. It doesn't have to have some underlying theme of overwhelming importance.
Will PackerIt's tough to get any movie made, but unless it's a movie about race or culture or ethnicity, it's becoming less and less important who's playing what. You see that on the big screen and the small screen, and I think that's great. That's exciting.
Will PackerI've learned that if you can keep it calm and keep it fun and loose, then that allows for ideas from the crew. I don't care where an idea comes from, whether it's the crew or my producer or the actors or anybody. I just want it to be fun, and if that's the case, then I think you make a better movie.
Will Packer