I've never been in the position where that conversation is a serious conversation before the movie even comes out. On one side of it, that's so great because you've got such great potential. The other side of that is that there's a level of pressure. Now, that clearly means that there's an expectation level, from the studio side, potentially from the audience's side, and from our side.
Will PackerThere's nothing more exciting than to have a project that you like, that you're proud of, and you're waiting for that validation for the world to see it and say, "Yeah! You know what? That was pretty damn funny!"
Will PackerI've never been in the position where that conversation is a serious conversation before the movie even comes out. On one side of it, that's so great because you've got such great potential. The other side of that is that there's a level of pressure. Now, that clearly means that there's an expectation level, from the studio side, potentially from the audience's side, and from our side.
Will PackerI think that America is more diverse than ever before, and is continuing to become more diverse, and our content should and is reflecting that.
Will PackerI'm looking for films that can resonate and hopefully have some level of critical importance but also have commercial viability and can put butts in seats. At the end of the day, that is the name of the game. And if you can find that perfect balance, then that's the sweet spot.
Will Packer