Computer and video games represent one of the most important new media developments of this generation. Unlike many other forms of entertainment they offer players the opportunity to explore, be creative, learn through interaction and express themselves to others. It is vitally important that we protect and nurture this new art form so that it can reach its full potential. Like most new forms of artistic expression that have come before (music, novels, movies), the primary critics of video games are the people that do not play them.

And so from that, I've always been fascinated with the idea that complexity can come out of such simplicity.

The new generation of consoles has as much power to do the kind of games that we do as the PC does.

Television is a very different thing from video games. It's kind of hard for me to compare.

I find it refreshing to unplug from it for a while. You kind of forget how deeply you get embedded in it.

Also, after people play these Sim games, it tends to change their perception of the world around them, so they see their city, house or family in a slightly different way after playing.

The big thing is that we have five percent or less of the hardcore players actively entertaining the other ninety-five percent.