We have spent quite a bit of time considering a good space game, and I can't really say anything at this point, but we are definitely still interested in that area.

I think the idea of having a game based on reality is compelling right off the bat because everyone has some experience with the subject of the game.

Also, after people play these Sim games, it tends to change their perception of the world around them, so they see their city, house or family in a slightly different way after playing.

It used to be that you knew your neighbors and maybe your coworkers - the people in your physical vicinity.

No game designer ever went wrong by overestimating the narcissism of their players.

It's rewarding to be able to change people's perceptions of reality, ... They just see their environment in a different way. They have a kind of different-colored glasses that they can see their world in. To me, that's really cool - when games can change you.

The big thing is that we have five percent or less of the hardcore players actively entertaining the other ninety-five percent.