Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

In advertising, not to be different is virtually suicidal.

Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.

You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.