The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

The heart of creativity is discipline.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

The difference between the forgettable and the enduring is artistry.