The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

The difference between the forgettable and the enduring is artistry.

Our job is to bring the dead facts to life.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Because an appeal makes logical sense is no guarantee that it will work.