Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Creativity is the most practical thing a businessman can employ.

Word of mouth is the best medium of all.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It's not just what you say that stirs people. It's the way that you say it.