Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Advertising is the art of persuasion.

You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

I warn you against believing that advertising is a science.