Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

Rules are what the artist breaks; the memorable never emerged from a formula.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.