Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.

Because an appeal makes logical sense is no guarantee that it will work.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.