I warn you against believing that advertising is a science.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

Our job is to bring the dead facts to life.

Let us prove to the world that good taste, good art, and good writing can be good selling.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.