Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Rules are what the artist breaks; the memorable never emerged from a formula.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It's not just what you say that stirs people. It's the way that you say it.

Today's smartest advertising style is tomorrow's corn.