Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

Persuasion is not a science but an art

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Let us prove to the world that good taste, good art, and good writing can be good selling.

Creativity is the most practical thing a businessman can employ.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

The heart of creativity is discipline.