Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

Don't confuse good taste with the absence of taste.

Let us prove to the world that good taste, good art, and good writing can be good selling.

Because an appeal makes logical sense is no guarantee that it will work.

Nobody counts the number of ads you run; they just remember the impression you make.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.