Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

Properly practiced creativity can make one ad do the work of ten.

Because an appeal makes logical sense is no guarantee that it will work.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Research can trap you into the past.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.