Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

Advertising is the art of persuasion.

The most powerful element in advertising is the truth.

Persuasion is not a science but an art

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

In communications, familiarity breeds apathy.