We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Advertising doesn't create a product advantage. It can only convey it.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.