We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.