There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

Nobody counts the number of ads you run; they just remember the impression you make.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The difference between the forgettable and the enduring is artistry.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

Our job is to bring the dead facts to life.