Today's smartest advertising style is tomorrow's corn.

Persuasion is not a science but an art

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

The most powerful element in advertising is the truth.

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.