Today's smartest advertising style is tomorrow's corn.

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.

In advertising, not to be different is virtually suicidal.

Rules are what the artist breaks; the memorable never emerged from a formula.