Today's smartest advertising style is tomorrow's corn.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

Rules are what the artist breaks; the memorable never emerged from a formula.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

Persuasion is not a science but an art

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.