Today's smartest advertising style is tomorrow's corn.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

An idea can turn to dust or magic, depending on the talent that rubs against it.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.