For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

Research can trap you into the past.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.