For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

Imitation can be commercial suicide.

In advertising, not to be different is virtually suicidal.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

The most powerful element in advertising is the truth.