The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
William BernbachWe are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
William BernbachForget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach