It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
William BernbachNothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.
William BernbachAdvertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach