Properly practiced creativity can make one ad do the work of ten.

If your advertising goes unnoticed, everything else is academic!

In communications, familiarity breeds apathy.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

Research can trap you into the past.