Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.
It's not just what you say that stirs people. It's the way that you say it.
Advertising doesn't create a product advantage. It can only convey it.
The heart of creativity is discipline.
The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.