Properly practiced creativity can make one ad do the work of ten.

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

Properly practiced creativity can make one ad do the work of ten.

Word of mouth is the best medium of all.

Rules are what the artist breaks; the memorable never emerged from a formula.

Those who are going to be in business tomorrow are those who understand that the future, as always, belongs to the brave.

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.