Let us prove to the world that good taste, good art, and good writing can be good selling.

Adapt your techniques to an idea, not an idea to your techniques.

An idea can turn to dust or magic, depending on the talent that rubs against it.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

Don't confuse good taste with the absence of taste.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

Properly practiced creativity can make one ad do the work of ten.