Let us prove to the world that good taste, good art, and good writing can be good selling.

An idea can turn to dust or magic, depending on the talent that rubs against it.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

Nobody counts the number of ads you run; they just remember the impression you make.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.