Let us prove to the world that good taste, good art, and good writing can be good selling.

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

An idea can turn to dust or magic, depending on the talent that rubs against it.

Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.