Our job is to bring the dead facts to life.

Imitation can be commercial suicide.

The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

The heart of creativity is discipline.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

If your advertising goes unnoticed, everything else is academic!