Our job is to bring the dead facts to life.

Let us prove to the world that good taste, good art, and good writing can be good selling.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

In communications, familiarity breeds apathy.

I warn you against believing that advertising is a science.

Nobody counts the number of ads you run; they just remember the impression you make.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.