The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
William McDonoughIf we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
William McDonoughYou need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.
William McDonoughI think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.
William McDonough