If you don't have an end game of something delightful, you're just moving chess pieces around.

How do we love all the children of all species for all time?

We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem

Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.

I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?

If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.

Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.