I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
William McDonoughIf you don't have an end game of something delightful, you're just moving chess pieces around.
William McDonoughIn the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'
William McDonoughIt would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
William McDonoughPeter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."
William McDonough