It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
William McDonoughHere's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
William McDonoughPeter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."
William McDonough