If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.

Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.

To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.

If you don't have an end game of something delightful, you're just moving chess pieces around.

It's going to sound strange probably. But I really like Frank Gehry's works.

In planetary terms, we're all downstream.