If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.

You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.

If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.

The surest way to heal an eco-system is to connect it to more of itself.

To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

We realized we don't have an invention, that's why we gave it away.

All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.