The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.
William McDonoughWe prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
William McDonoughIf you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
William McDonoughAnd to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?
William McDonough