We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.

To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

If you don't have an end game of something delightful, you're just moving chess pieces around.

Designing renders visible our hopes and dreams. It is the first signal of human intentions.

You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.