Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power โ economically, equitably, ecologically and elegantly enjoyed.
William McDonoughRichard Meier told me, 'Young man, solar energy has nothing to do with architecture.'
William McDonoughIt would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
William McDonoughWe celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem
William McDonoughModern culture appears to have adopted a strategy of tragedy. If we come here and say, I didn't intend to cause global warning, it's not part of my plan, then we realize it's part of our defacto plan because it's the thing that's happening because we have no other plan.
William McDonoughRecycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes than they are designed for - a complicated and messy conversion, and one that itself expends energy and resources. Very few objects of modern consumption were designed with recycling in mind. If the process is truly to save money and materials, products must be designed from the very beginning to be recycled or even "upcycled" - a term we use to describe the return to industrial systems of materials with improved, rather than degraded, quality.
William McDonough